Unlocalized

Unlocalized is a podcast and short-form show I co-host with Jay Lee. The tagline is “Business stories from the other side.” We cover the founders and businesses in Korea, and increasingly the rest of Asia, that English-language media tends to overlook, in English, from Seoul.

What the show covers

Each long-form episode is either a conversation with a founder or operator, or a deep dive on one company or trend: how Mega Coffee turned budget espresso into a half-billion-dollar business, why Korea succeeded at unmanned retail where Amazon Go stalled, how SK Hynix became the king of memory, whether Gentle Monster is on the decline, and why Jensen Huang keeps coming to Korea. Guests have included founders, investors, consultants, and creators working across Korea and the United States.

Short-form videos on Instagram, YouTube Shorts, and TikTok are cut from the episodes or filmed on their own, and are now where most of our effort goes.

Frequently asked questions

Who hosts Unlocalized? Brian Shin and Jay Lee. Brian is the founder of Silver Flight Group and Dubcap and a former product manager at Waymo and LG Electronics. Jay co-founded BorderX and led product marketing at Nethermind.

What is Unlocalized about? Business and entrepreneurship stories from Korea and Asia, told in English for founders, operators, and investors with networks across Asia and the West.

When did Unlocalized start? The first episode was recorded on April 1, 2026. More than 20 long-form episodes have been published since, many of them originally livestreamed on YouTube.

Where can I watch or listen? The website is unlocalizedpod.com. Video is on YouTube. Audio is on Apple Podcasts, Spotify, Amazon Music, iHeartRadio, and any podcast app via the RSS feed. Short-form is on Instagram, and the newsletter is on Substack.

What is Brian Shin’s role on the show? Co-host, and the person behind the production tooling: the OBS livestream overlays, a producer-driven live ticker, an AI live-summary worker that drafts on-screen recap lines, and the short-form clipping pipeline built on Dubcap. Jay interviewed Brian about his own path from LG and Waymo to founding a startup in episode 12.

How do I get in touch about the show? Email brian [at] silverflightgroup.com, or reach the show at the contact details on unlocalizedpod.com.