---
layout: page
title: Unlocalized
excerpt: "Unlocalized is a podcast and short-form show about Korean business and tech in English, co-hosted by Brian Shin and Jay Lee from Seoul. What the show is, where to find it, and Brian's role in it."
permalink: /unlocalized/
---

[Unlocalized](https://unlocalizedpod.com){:target="_blank"} is a podcast and
short-form show I co-host with [Jay Lee](https://www.linkedin.com/in/jayyounglee/){:target="_blank"}.
The tagline is "Business stories from the other side." We cover the founders
and businesses in Korea, and increasingly the rest of Asia, that
English-language media tends to overlook, in English, from Seoul.

## What the show covers

Each long-form episode is either a conversation with a founder or operator, or
a deep dive on one company or trend: how Mega Coffee turned budget espresso
into a half-billion-dollar business, why Korea succeeded at unmanned retail
where Amazon Go stalled, how SK Hynix became the king of memory, whether Gentle
Monster is on the decline, and why Jensen Huang keeps coming to Korea. Guests
have included founders, investors, consultants, and creators working across
Korea and the United States.

Short-form videos on Instagram, YouTube Shorts, and TikTok are cut from the
episodes or filmed on their own, and are now where most of our effort goes.

## Frequently asked questions

**Who hosts Unlocalized?**
Brian Shin and Jay Lee. Brian is the founder of Silver Flight Group and Dubcap
and a former product manager at Waymo and LG Electronics. Jay co-founded
BorderX and led product marketing at Nethermind.

**What is Unlocalized about?**
Business and entrepreneurship stories from Korea and Asia, told in English for
founders, operators, and investors with networks across Asia and the West.

**When did Unlocalized start?**
The first episode was recorded on April 1, 2026. More than 20 long-form
episodes have been published since, many of them originally livestreamed on
YouTube.

**Where can I watch or listen?**
The website is [unlocalizedpod.com](https://unlocalizedpod.com){:target="_blank"}.
Video is on [YouTube](https://www.youtube.com/@UnlocalizedPod){:target="_blank"}.
Audio is on [Apple Podcasts](https://podcasts.apple.com/us/podcast/unlocalized/id1891729678){:target="_blank"},
[Spotify](https://open.spotify.com/show/2hDzoYrIWIXbJU0RKxaR6Q){:target="_blank"},
[Amazon Music](https://music.amazon.com/podcasts/db590004-beb4-484b-a46f-eb8465e91e22/unlocalized){:target="_blank"},
[iHeartRadio](https://www.iheart.com/podcast/1333-unlocalized-329505141/){:target="_blank"},
and any podcast app via the [RSS feed](https://rss.com/podcasts/unlocalized){:target="_blank"}.
Short-form is on
[Instagram](https://www.instagram.com/unlocalizedpod/){:target="_blank"}, and
the newsletter is on [Substack](https://unlocalized.substack.com){:target="_blank"}.

**What is Brian Shin's role on the show?**
Co-host, and the person behind the production tooling: the OBS livestream
overlays, a producer-driven live ticker, an AI live-summary worker that drafts
on-screen recap lines, and the short-form clipping pipeline built on
[Dubcap](https://dubcap.app){:target="_blank"}. Jay interviewed Brian about his
own path from LG and Waymo to founding a startup in
[episode 12](https://rss.com/podcasts/unlocalized/2933719){:target="_blank"}.

**How do I get in touch about the show?**
Email brian [at] silverflightgroup.com, or reach the show at the contact
details on [unlocalizedpod.com](https://unlocalizedpod.com){:target="_blank"}.

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